Pet care, e-commerce · Mobile Apps
Every pet gets its own store.
Animals Egypt is a pet care and pet shop app, built on El-Dokan, the client's e-commerce platform. Owners add each pet once, and the app shapes itself around that pet: its food, its vaccinations, its vets and its store. We were responsible for the mobile design experience.
The challenge
A pet shop sells to people, but every purchase is for an animal. A family might have a beagle, two cats and a parrot, each with its own food, size and care. The app had to know which pet the owner is thinking about, and help with more than shopping.
Food, treats and toys that suit a two-year-old beagle are wrong for a kitten. Owners need to switch between pets without starting over.
A vaccination coming up, food running low or a new tip is often what leads to the next order. They belong in the same place.
Hundreds of products for every kind of animal. Owners want to see the ones that fit their pet, and buy them quickly.
The approach
I designed the app around a profile for each pet, so everything else follows from it.
Adding a pet takes four short steps: name and type, age, activity and fur, then breed. A chip at the top of Home switches the whole app to another pet.
Home asks 'How's Mesho today?' and answers in one card: his mood, why, and a reorder link when food runs low. Then the next vaccination and the days of food left.
Each pet has its own store, picked for its type and age, with a 'Good for Mesho' check on the product page. At checkout, owners can also send the order to an animal shelter.
In action
ONE HOME PER PET
Home answers how the pet is doing. When food runs low, the mood card turns red with 'Getting hungry' and a reorder link, and the food card moves first. The chip at the top opens every pet in the house, and any animal's store.
ADDING A PET
From a new account to a ready profile: name, type and sex; age and life stage; activity and fur; breed, with search. Each answer tunes Mesho's store and reminders.
TAKING CARE
Mesho's profile keeps his details and his vaccinations, with the next dose marked in red. Reminders go out three days before, and the nearest vets show distance, opening hours and a call button.
SHOPPING FOR MESHO
Mesho's store shows food and treats for an adult beagle. The product page confirms the fit, the cart and a two-step checkout keep it short, and tracking shows the order on its way.
We were responsible for the mobile design experience of Animals Egypt: pet profiles and the pet switcher, a home that says how each pet is doing, vaccinations and reminders, nearby vets, and a store and checkout made for each pet.
